It’s no secret that blog posts can be a fantastic way to drive traffic to your website and promote your business. But what makes an excellent short-form blog post? And how can you make sure your blog posts are compelling?
What is a short-form blog post?
A short-form blog post is a blog post that is generally shorter in length than a traditional blog post. These posts are typically between 300 and 700 words, though some are even shorter. Short-form posts are popular because they are easy to read, and you can write them quickly.
Why are they necessary in your content marketing and planning?
Short-form posts are a terrific way to provide quick, informative content for your readers. You can use them to drive traffic to your website, promote your business, and build your online presence. Additionally, short-form posts are a valuable part of your content marketing strategy. Moreover, you will achieve your marketing goals by adding short-form blog posts to your marketing strategy.
What are some topics that would be good for short-form posts?
Some example topics that would be good for short-form posts include:
- How to do something (e.g., how to start a business, how to write a blog post, etc.)
- Top tips for something (e.g., top tips for starting a business, top tips for writing a blog post, etc.)
- A review of something (e.g., a review of a new product, a review of a new book, etc.)
- A case study (e.g., a case study of a successful business, a case study of a successful blog post, etc.)
When choosing a topic for your short-form post, think about what would be most helpful or interesting for your target audience and focus on providing only the basic information necessary. Remember, you can always explain further in a long-form post linked to the short-form post.
Keep these tips in mind when writing short-form blog posts:
Keep it concise
Your readers are likely busy people who don’t have time to read long, rambling posts. So, get to the point and make your point quickly
Write for your audience
Think about who you are writing for and what they want to know. Then, write in a way that will appeal to them and address their needs.
Make it visually appealing
Use images, infographics, and other visuals to break up the text and make your post more enjoyable to read.
Use strong headlines
Your headline should be attention-grabbing and clarify what the article is about. An effective headline makes the difference between a reader clicking through to your post or moving on.
Promote your post
Once you’ve published your blog post, you are not finished. You cannot let it sit and wait for people to find it. Instead, share it on social media, email it to your list, and promote it in other ways to get the most exposure possible.
By following these tips, you can create short-form blog posts that are effective and successful. Keep these things in mind, and you’ll be on your way to driving traffic and promoting your business with your blog. Short-form posts work because they are concise, informative, and easy to read.
Readers appreciate actionable, quick information regarding their problems. They do not want to struggle through a long, drawn-out post. Additionally, short-form posts are more likely to be shared, as readers can easily share them with others who might find them helpful or interesting.