If you want to build engagement with your audience, one of the best ways to do so is by providing tips and advice. By giving your audience valuable information that they can use, you’ll earn their trust and respect and keep them coming back for more.
Here are some tips on how to provide tips and advice to your audience:
Keep it Relevant
Ensure that the tips and advice you’re providing are relevant to your audience and their interests. If you’re not sure what they’re interested in, ask them! You can use polls and questionnaires on your social media platforms to get relevant ideas.
Example: Your blog is about fashion. If your audience is most interested in casual wear, then it wouldn’t make sense to give them tips on how to dress for a formal occasion. So instead, keep your information and advice relevant to their interests, and they’ll be more likely to engage with your content.
Your tips and advice should be helpful and informative, not self-serving. Remember, you’re trying to build engagement, not just sell something. The more help you provide your audience, the more they’ll trust you, and the more likely they will buy from you without the hard sell.
Example: Your blog is about home decor. Instead of just trying to sell your audience on the latest trends, why not give them helpful tips on achieving a particular look? One idea is to share some budget-friendly tips or show them how to style their space according to their taste.
Keep your tips and advice concise and to the point. Your blog audience doesn’t have time to read a novel; they want valuable information that they can use right away.
Example: Your blog is about parenting. Instead of going on and on about the different parenting styles, give your audience some specific usable tips. Try sharing tips on how to get your child to eat their vegetables or how to get them to go to bed.
Make sure your tips and advice are presented engagingly to keep your audience engaged. Use examples, stories, and humor to keep them interested.
Example: Your blog is about fitness. Instead of just listing some tips on getting in shape, why not make it more engaging by sharing a personal story? You can share your journey of getting fit and healthy and include some tips that you’ve learned to help your audience connect with you.
Once you’ve provided tips and advice, follow up with your audience to see how they’re using it. Find out if they have more questions or if they’ve encountered any roadblocks. This shows that you care about their success and helps to build even deeper engagement.
Example: Your blog is about gardening. After you post a few tips on how to get started with gardening, why not reach out to your audience, and see if they have any questions? Then, try to answer their questions in a future blog post or give them some extra tips based on their specific situation. This follow-up will show that you care about their success and help to build deeper engagement.
By following these tips, you’ll be well on your way to providing guidance and advice that will develop your engagement-focused content marketing and improve your engagement with your audience. Remember to be relevant, helpful, concise, engaging, and follow up, and you’ll be sure to succeed at using content marketing to engage with your audience.