Having a business blog is a terrific way to connect with customers and promote your products or services. But what types of content can you publish on your blog that will help you provide value and meet your goals?
Here are some of the best types of content for small business blogs:
How-to guides are a fantastic way to show off your expertise and help customers solve a problem. Write a how-to guide covering a topic related to your business, such as “How to Choose the Right Office Furniture” or “How to Plan a Successful Event.”
Lists are a straightforward way to share information concisely and visually appealing. For example, you could write a list of “10 Tips for Planning a Successful Event” or “5 Ways to Get More from Your Office Space.”
Case studies are an excellent way to show potential customers how your products or services have helped other businesses. Write about a company that you’ve helped and include details about the challenge they were facing, what solution you provided, and their results.
Interviews enable you to get expert insights and fresh perspectives on topics related to your business. Find experts that speak to your ideal audience and ask them questions about their work, thoughts on current trends, or advice for businesses. You can be seen as an expert yourself just because you know other experts: See Oprah.
If you sell products, writing product reviews is a great way to display your offerings and provide information that protects your audience from buying the wrong thing. Be sure to include both the pros and cons of each product so that readers can make an informed decision.
Keep your readers up to date on industry news by writing about current trends, new products, or changes in the marketplace. This type of content will show that you’re knowledgeable and updated on what’s happening in your industry.
Tips and Advice
Offer your readers helpful tips and advice related to your business. For example, you could write an article with tips for choosing the right office furniture or suggesting how to plan a successful event.
Give your readers a look inside your business with posts that showcase your team, workspace, or manufacturing process behind the scenes. This type of content will help humanize your business and give readers a peek behind the scenes.
Highlight your delighted customers by writing customer stories highlighting how your products or services have helped them. Be sure to include quotes and testimonials from satisfied customers to add credibility to your story.
Fun and Engaging Content
In addition to informative and helpful content, don’t forget to include some content that’s just for fun. This could be anything from quizzes and polls to fun facts and trivia.
Publishing a mix of different types of content on your business blog will help you engage with readers, build trust, and showcase your expertise. Use this list as a starting point to brainstorm ideas for your business blog.